Beyond Breakfast: Boost Business with Bacon

Customers are captivated by bacon. Its tantalizing aroma, seductively smoky flavor and appealing texture make it an in-demand offering on modern menus. Some sizzling numbers back this up: the beloved meat now appears on an impressive 68% of U.S. menus.¹

Crispy Chicken Bacon Swicy Pickle Ranch Sandwich featuring Wright® Brand Naturally Applewood Smoked Regular Sliced Bacon

But it’s strong appeal beyond breakfast isn’t limited to the top of a juicy, mouthwatering burger. Fueled by consumer demand, operators are experimenting with bacon in a variety of on-trend applications—including bacon-wrapped jalapeños stuffed with cream cheese, bacon risottos or bacon-wrapped scallops—as well as using its savory qualities to bring umami to traditionally sweet desserts (think bacon jalapeño biscuit donuts).

As bacon enjoys star status across all dayparts, a variety of new formats have come on the scene to appeal to the increased customer demand.

Thick Cut Bacon has grown 10% on menus in the last 12 months and is expected to grow through 2027³—while Maple Bacon has grown 31% on menus in the last 12 months, and Smoked Bacon has a 4-year growth of 78% on menus.³

Now that we’ve shared all the good reasons to think about bringing bacon beyond the breakfast daypart, here’s the fun part!

Explore these inspiring recipes to help easily meet customers’ strong demand for bacon—and to bring more standout menu offerings to your operation.

Hand-trimmed, masterly crafted and naturally smoked—for a product that lets you deliver a truly memorable experience for your customers—Wright® Brand Bacon employs a 90-year-old proprietary curing recipe that yields uncompromising flavor. This ensures you’re serving patrons the most precise and delicious meat cuts possible.

Explore the Wright® Brand Bacon product portfolio to learn how menuing a thicker, fuller-flavored bacon can help you meet consumer demand, create higher price points, increase satisfaction and see greater repeat business.